"I Feel Pretty" Belongs in a Pop Culture Museum
I Feel Pretty on its fresh new viewing for me didn't feel like a self help book as a film, an Amy Schumer movie, something where the "Blurred Lines" girl has a brief cameo blink and miss it role, or anything marketed to me.
It was a time capsule piece, like how Working Girl captured every 80's element of culture, storytelling, wardrobe, hair, makeup, and women's emotions. Or Clueless in the 90's. From the opening/closing title font to the music, I Feel Pretty is so 2018, you could bottle this into a fragrance, whip it into the air, and everyone will know from the smell what it meant to be a young or young-ish woman in 2018.
I Feel Pretty for that reason probably won't be the biggest hit ever of its time and in a few decades, will be some kind of campy classic. A beloved movie that took a little bit of time to be appreciated and is loved equally for its 2018-ness. Must I list out everything? Emily Ratajkowski wearing the most 2018 fashions in her brief role. Why this was marketed with her, no idea, because her role is one locker room scene they used in the trailer, one of her hardly speaking at Duane Reade, and one line at the gym. SoulCycle. The body positivity movement. Phones all day. People at the makeup brand office, extras and speaking roles, dressed like Instagram influencers. Michelle Williams in a brilliant performance, hopefully a Golden Globe nomination here, as a standard, thin voiced, very New York buttery blonde hair dyed, heiress. You meet real young women like that as style bloggers or fashion people in general. I can go on and on.
I Feel Pretty makes me wish we had a movie like this set in 1890, or any other era we know little about what it felt like living it.
The film itself is OK. Not fancy, it's there. But watchable, and differing from Ms. Schumer's past work, heartfelt. A whole lot better than the trailer. You could watch this again and again when it's on cable someday.
The message of loving yourself is perfectly written in the film. Balanced. Neither too preachy nor not relevant enough. The web ranted when the film came out about how Amy Schumer isn't obese; the role should've gone to a very unattractive, overweight woman. Well, then! The whole point of the movie, and the locker room scene about the breakup, is about how all women and men at some point suffer from low self esteem issues. We all see each other as more attractive.